You've Spent 25 Years Earning Expertise. Your LinkedIn Makes You Look Like a Middle Manager.
I turn hard-won judgment into a LinkedIn presence that gets you recruited, invited, and remembered. You spend 90 minutes a month. I do the rest.
Book a Free Strategy CallBuilt for Senior Leaders Ready to Be Seen
You're a VP, SVP, or C-suite executive with 20+ years of experience. You've built teams, closed deals, and led through uncertainty. But on LinkedIn, you're a ghost. Peers with half your experience are building audiences, getting speaking invitations, landing board seats, and being recruited for roles they never applied for. You know you should be doing the same. You haven't, because there's no hour in your week where writing a LinkedIn post is the highest-value thing you could be doing. You don't need a social media manager. You need a writer who understands your world and can translate your expertise into content that commands respect.
The Cost of Being Invisible
Your competitors are building audiences while you're not
Every day you stay invisible, someone less qualified takes the opportunity that should have been yours.
AI writes posts in 30 seconds. Your audience can tell in two.
ChatGPT can't capture what makes you worth listening to. Your value is judgment, not information. No model can replicate 25 years of pattern recognition.
71% of executive content gets dismissed as noise
Here's what the other 29% does differently — it sounds like a person with something real to say. Not a template. Not a bot. A leader who actually said something.
What Changes When You Work With Me
In 6-12 months, the people who matter to your career will know three things without asking: what you stand for, what you're brilliant at, and why you belong in bigger rooms.
Reputation
You become the first person people think of when your topic comes up. Your name carries weight that outlasts any title or company logo.
Opportunities
Speaking invitations, board inquiries, inbound recruiting, and partnership conversations come to you. You stop chasing. They start calling.
Leverage
Your ideas keep working after you close the laptop. A LinkedIn presence compounds every week, opening doors you didn't know existed.
The Process
I Interview You
A 90-minute deep dive where I pull out the ideas you didn't know you had — the hard-won judgment, the unpopular opinions, the stories that make people lean in.
I Translate You
I take everything you said and write it in a voice that sounds like you on your sharpest day. You approve it. I publish it.
You Get Known
Your LinkedIn becomes a magnet. The right people notice. Opportunities find you instead of the other way around.
Two Ways to Work Together
Executive Presence
- 2 posts per week
- 90-min Voice & Narrative Session
- Monthly Narrative Check-In
- Strategic comment engagement
- Monthly Executive Visibility Snapshot
Best for: Leaders who want consistent, credible visibility with minimal time investment.
Executive Authority
- 3 posts per week
- Full account management
- Written Voice Guide + 90-Day Narrative Roadmap
- Monthly Executive Visibility Report
Best for: Leaders who want the entire channel off their plate.
Executive Partner
- Everything in Executive Authority
- Strategic outbound — targeted connection requests and DM outreach
- Opportunity identification and warm hand-offs
- Dedicated pipeline building on LinkedIn
Best for: Leaders treating LinkedIn as a revenue channel — not a visibility project.
Not sure? Start with a 90-Day Pilot — same service, defined scope, clear off-ramp. No long-term commitment required.
What Clients Say
LinkedIn has really become my primary platform for generating business. And one of the keys to doing that has been Tom. His ability to integrate into my business, find my voice, recognize my pillars, my content, what my audience needs has been exceptional. He consistently goes above and beyond. He's not just popping in once a week to write content. I consistently reach well over a million people a month on LinkedIn. I became a top voice, I've been featured in LinkedIn News many times, and I regularly get multiple five-figure deals from people that reach out to me in my DMs because of content that Tom helps me write. If you are looking for a content writer, you could stop looking. Here he is. You found him.
I had the pleasure to work with Tom on personal branding strategy specifically for LinkedIn. Tom's smart and relaxed attitude allows you to properly reflect on your objectives and professional style. It made me appreciate more the work achieved and the value of knowledge sharing.
As I transitioned from being an Air Force Officer to an entrepreneur, Tom was a wealth of information and so generous with his time. I had a vision of where I wanted to go, but the path for me to get there was uncertain. He was able to leverage his experience and provide tons of actionable advice in a short amount of time.
Why Me
I'm not a social media manager. I'm a writer who built and sold a tech company.
I founded Float Left Interactive, bootstrapped it, grew it, and sold it to iMedia Brands in 2022. I've sat in your chair. I know the pressure to always sound certain, the board meetings where a wrong word costs millions, and the strange loneliness of realizing nobody knows who you are without the logo.
That's the voice I write in. Because I lived in it.
I've worked with 13+ executive clients. My flagship client went from under 1,000 LinkedIn followers to over 40,000, earned LinkedIn Top Voice, and now books five-figure keynote deals directly from her DMs — from content I wrote.
If your LinkedIn doesn't reflect what you've built, we should talk.
Ready to Be Known for Your Thinking?
Book Your Strategy Call30 minutes. I'll review your LinkedIn live and tell you — honestly — whether I can help. If I can't, I'll tell you who can.